persuasion

“The best copy doesn’t feel like selling. It feels like a friend saying, ‘Hey, I found this thing that solves […]

“Selling isn’t sleazy when you genuinely believe in what you’re offering. It’s sleazy when you DON’T believe in it. If […]

“A speech that reads beautifully but sounds terrible is a failed speech. Write for the ear, not the page. If […]