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“Your listeners have a limited attention span and unlimited podcast options. Respect both by having a point, making it well, and not taking 47 minutes...
“The best copy doesn’t feel like selling. It feels like a friend saying, ‘Hey, I found this thing that solves that problem you told me...
“Your life is interesting. I promise. But ‘everything that happened to me in order’ is not a structure—it’s a timeline. Memoir needs shape, focus, and...
“Theater is the only art form where the audience breathes the same air as the performers. Use that. Let the stage do things that screens...
“A screenplay is not a novel that happens to have margins. It’s a VISUAL document. If your action lines read like paragraphs from a book,...
“If your magic can do everything, it’s boring. If your magic has no rules, it’s confusing. If your magic has costs and limits, it’s a...
“Your reader did not pick up your book to read an encyclopedia. They picked it up to live a story. Feed them information like breadcrumbs,...
“If your characters all sound like the same person wearing different name tags, your dialogue isn’t dialogue—it’s a monologue with quotation marks.” — L.A. Walton,...
“If your character could be replaced by a cardboard cutout with ‘PROTAGONIST’ written on it and nobody would notice, we have work to do. Characters...
“Your job is not to REPORT what happened. Your job is to make the reader EXPERIENCE what happened. There’s a universe of difference between ‘she...