game designers

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“Your protagonist isn’t boring—they’re under-developed. Give them a wound that drives them, a flaw that complicates them, and a choice that defines them. Now they’re...
“If your magic can do everything, it’s boring. If your magic has no rules, it’s confusing. If your magic has costs and limits, it’s a...
“Your reader did not pick up your book to read an encyclopedia. They picked it up to live a story. Feed them information like breadcrumbs,...
“If your character could be replaced by a cardboard cutout with ‘PROTAGONIST’ written on it and nobody would notice, we have work to do. Characters...
“In a novel, the author decides the ending. In a game, the player does. Your job isn’t to control the story—it’s to build a world...
“A plot hole isn’t the end of the world. It’s just a place where the story needs a bridge. And you, my creative friend, are...
“A flat character is a missed opportunity wearing a name tag. Give them a wound, a want, a contradiction, and a secret. Now they’re a...
“World-building is like seasoning: enough makes the dish incredible, too much makes it inedible. Your reader doesn’t need a textbook—they need a world they can...
“A great villain isn’t evil for fun. They’re the hero of their OWN story, pursuing a goal that makes perfect sense from THEIR perspective. That’s...
“A magic system without rules is just wish fulfillment. A magic system WITH rules is storytelling. The rules are what make the magic feel real...