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“Research is the most socially acceptable form of procrastination. You’re not being diligent—you’re hiding in the library because the blank […]
“Your listeners have a limited attention span and unlimited podcast options. Respect both by having a point, making it well, […]
“The best copy doesn’t feel like selling. It feels like a friend saying, ‘Hey, I found this thing that solves […]
“Your life is interesting. I promise. But ‘everything that happened to me in order’ is not a structure—it’s a timeline. […]
“Theater is the only art form where the audience breathes the same air as the performers. Use that. Let the […]
“A screenplay is not a novel that happens to have margins. It’s a VISUAL document. If your action lines read […]
“If your magic can do everything, it’s boring. If your magic has no rules, it’s confusing. If your magic has […]
“Your reader did not pick up your book to read an encyclopedia. They picked it up to live a story. […]
“If your characters all sound like the same person wearing different name tags, your dialogue isn’t dialogue—it’s a monologue with […]
“If your character could be replaced by a cardboard cutout with ‘PROTAGONIST’ written on it and nobody would notice, we […]