“Writing the book is half the battle. Getting it into the places where readers actually FIND books? That’s the other half. And nobody gives you a map for that part.”
— L.A. Walton, The Book Maven
You’ve written the book. You’ve published the book. Now how do you get it onto actual shelves—in bookstores, libraries, and beyond? Distribution is the unglamorous but essential final mile of publishing.
Distribution Channels for Authors
| Channel | How to Access It | Best For |
| Amazon (KDP) | Upload directly. Largest online marketplace. | eBooks and print-on-demand. |
| IngramSpark | Wide distribution to bookstores and libraries. | Print books that need retail presence. |
| Local Bookstores | Walk in. Introduce yourself. Offer consignment. | Building local readership and community. |
| Libraries | Request forms, local outreach, LibraryThing. | Long-term discoverability and credibility. |
| Book Fairs & Events | Register as a vendor or speaker. | Direct-to-reader sales and networking. |
| Online Retailers | Draft2Digital, BookBaby for wide digital distribution. | Reaching readers beyond Amazon. |
Distribution Tips
- Use IngramSpark for bookstore access. Amazon-only distribution means bookstores can’t order your book through their usual channels.
- Offer returnability. Bookstores need to return unsold books. Set up returnability through IngramSpark.
- Set an appropriate discount. Industry standard is 55% for bookstores. Less than that and they won’t stock you.
- Approach local bookstores personally. Bring a copy. Be professional. Offer a consignment arrangement to start.
- Don’t neglect libraries. Libraries are incredible for long-term discoverability. Request your local system to carry your book.
Your Move, Creative
If your book is only on Amazon, set up an IngramSpark account this week. That single step opens the door to bookstores and libraries worldwide. Your book deserves to be EVERYWHERE readers are looking.
Stop letting your stories stay stuck.
